| 摘要 |
An advertising message is supplied to a user of a mobile telephone device by adding an advertising message to an alerting message to provide a combined message and transmitting the combined message, as an SMS or MMS message to the mobile telephone device via a mobile telephone network. The alerting message is a notification from a financial institution. The advertising message to be sent may be selected in accordance with a business relationship with the financial institution, the time and the location of the person. The advertising message may incorporate, as embedded links, a telephone number, URL and map of the entity advertising.
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