METHOD AND SYSTEM FOR IMPROVED E-COMMERCE SHOPPING

摘要

An e-commerce system and method combining different product presentation formats, where each format has a video presentation component. One such format is the presentation of a live, pre-existing "shop at home" video production feed, consisting of continuously scheduled segments, each segment presenting a product or set of products. A Video on Demand (VOD) format, where users may request different video streams. The VOD streams being similar to the live feed, but stored on a server and organized in one or more different segment orders, as compared to the original order of the live feed. Third, a traditional e-commerce product catalog may be provided. However, as an enhancement, the product catalog may be connected to the VOD server, and stream the presentation segment associated with each product, when a user is viewing the product detail page for that product.