APPARATUS AND METHOD FOR TANSMITTING/RECEIVING DIGITAL BROADCASTING

摘要

PURPOSE: An apparatus and a method for transmitting/receiving a digital broadcast are provided to repetitively play stored advertisement contents after storing advertisement contents which are transmitted in non real time, thereby removing a need of repetitively transmitting the advertisement contents. CONSTITUTION: A broadcast receiver(101) receives advertisement contents and information about a play time of the advertisement contents. A contents storing unit(103) stores the received advertisement contents. A broadcasting controller(105) controls the play time of the stored advertisement contents according to the information for the play time of the advertisement contents. The broadcast receiver receives broadcast contents which are transmitted in real time and played. The broadcast controller controls the broadcast contents to be stored in the contents storing unit.