SYSTEM AND METHOD FOR ELECTRONIC TRANSACTIONS AND PROVIDING CONSUMER REWARDS

摘要

A system and method for electronic transactions involves a website that displays an advertisement of a merchant. The website includes a feature that allows a visitor to the website to commit to making a purchase from the merchant within a certain period of time. The website visitor is encouraged to make the purchase by a commitment made by the merchant to donate or give back a portion of the purchase value. When the website visitor actually makes a purchase from the merchant at a later time, the system and method allows for identification of the visitor as somebody who earlier made a purchase commitment, thereby allowing the merchant to determine whether to make a donation and to determine the effectiveness of the advertisement.