| 摘要 |
In one embodiment of the present invention, a liquid crystal display device includes a plurality of data signal lines; a plurality of scanning signal lines intersecting orthogonally with the plurality of data signal lines; pixel electrodes each provided at each of intersections of the plurality of data signal lines and the plurality of scanning signal lines; and a counter electrode, the plurality of data signal lines divided into sets each including data signal lines that are provided next to one another so as to respectively correspond to primary colors (R, G, and B) constituting a display color, the data signal lines in each set being connected to one of output signal lines to which data signals corresponding to the primary colors are supplied during a single horizontal scanning period by time division, the data signals supplied to the output signal lines being switched, the counter electrode being subjected to application of a voltage being varied during at least one horizontal scanning period. This provides an active matrix liquid crystal display device that is driven by the SSD method and that is capable of independently adjusting respective luminances of R, G, and B.
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