| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an advertisement, as the advertisement in a shopping page, having a content which is additional with respect to the merchandise of the shopping page, etc., in conjunction with the content of another page different from the shopping page. <P>SOLUTION: An advertisement providing device includes: a means for receiving an advertisement application that includes the posting place, posting condition and advertisement content of the advertisement from an advertiser, and registering the application in an advertisement database; a means for associating an object keyword leading to satisfaction of the posting condition and the URL of the page for analyzing the object keyword with the URL of the virtual shop page of the advertiser, and registering them in a page link advertisement database; a means for periodically analyzing news articles posted on the URL of the page for analyzing the object keyword, based on the object keyword registered in the page link advertisement database, and determining the appearance of the object keyword; and a means for inserting the advertisement content to the posting place of the advertisement registered in the advertisement database, when it is decided that the object keyword appears in the news articles. <P>COPYRIGHT: (C)2010,JPO&INPIT |
