<p>Apparatus and methods for distributing advertising content to a mobile device. An application is executed on a mobile device containing an advertising opportunity. Advertising content is requested from an advertisement syndication interface. A filtering constraint applicable to the advertising content request is identified and used to select and advertisement from a local advertising cache. The selected advertisement is rendered in a composite with rendering of content of the application.</p>
申请公布号
WO2010059767(A2)
申请公布日期
2010.05.27
申请号
WO2009US65052
申请日期
2009.11.19
申请人
QUALCOMM INCORPORATED;ELLIOTT, JOHN W.;COYER, JAMES D.;MAGGENTI, MARK A.
发明人
ELLIOTT, JOHN W.;COYER, JAMES D.;MAGGENTI, MARK A.