METHOD FOR PROVIDING PERSONALIZED YELLOW PAGE SERVICE BASED ON USER'S LOCATION AND PREFERENCE

摘要

PURPOSE: An individual customized active yellow page service providing method for supplying a yellow page service to a mobile terminal is provided to supply proper yellow page service to a mobile terminal in consideration of a current situation of a mobile terminal user. CONSTITUTION: A location of a service subscriber is monitored(S500). The customized yellow page is composed through information about an advertisement business field(S550, S570). The composed customized yellow page is transmitted to the mobile terminal of the service subscriber(S580). The advertisement which the service subscriber prefers is identified when the customized yellow page is composed.