| 摘要 |
A display apparatus and a displaying method thereof are provided. The display apparatus includes image quality improvement unit which performs image quality improvement with respect to video signals, a display unit which displays general video signals and video signals of which image quality is improved by the image quality improvement unit, and a control unit which controls the display unit to move a boundary between a first area on which the general video signals are displayed and a second area on which the video signals of improved image quality are displayed in a specific pattern. Accordingly, the boundary between the first area to which image quality improvement is not applied and the second area to which image quality improvement is applied is movable so that the display apparatus can stimulate the customer's buying interests.
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