发明名称 VIDEO PLAY THROUGH RATES
摘要 A request for video advertisements is received and video advertisements that can be provided in response to the request are identified. Performance features associated with the video advertisements are identified and are provided as input to a video advertisement performance model trained to estimate a play through rate for each of the video advertisements. The video advertisements are ranked based on the estimated play through rates for the video advertisements provided by the video advertisement performance model, and one or more video advertisements are provided in response to the request according to the ranking of the video advertisements.
申请公布号 US2010125871(A1) 申请公布日期 2010.05.20
申请号 US20080271395 申请日期 2008.11.14
申请人 GOOGLE INC. 发明人 LIAO LIN;GUPTA MANISH;MOONKA RAJAS
分类号 H04N7/025;H04N7/173 主分类号 H04N7/025
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