APPARATUS AND METHOD FOR PROVIDING AND RECEIVING MOBILE ADVERTISING SERVICE IN A MOBILE ADVERTISING SYSTEM

摘要

A method and apparatus is provided for providing a mobile advertising service in an advertising server of a mobile advertising system. An advertisement request message and contextualization and personalization information is received from an advertising engine. An advertisement corresponding to the contextualization and personalization information is selected. The selected advertisement and the contextualization and personalization information used to select the advertisement is delivered to the advertising engine.