<p>Provided is a blood pressure measuring apparatus wherein a rotating shaft (47) rotates clockwise when a force is applied to one end side (40a) and the other end side (40b) of a cuff main body section (40) in a direction of further reducing the inner diameter of a cylindrical form, and the end side (40a) and the other end side (40b) of the cuff main body section (40) are moved at the same time. As a result, the inner diameter of the cylindrical form of the cuff main body section (40) can be reduced only by a pressing operation with one hand, and the cuff main body section (40) can be easily and quickly wound on an upper arm (100). Thus, the blood pressure measuring apparatus which has the simple configuration and allows even a person having problems with hands to easily wind the cuff on an area to be measured is provided.</p>