| 摘要 |
Modeling user likes and dislikes is an important aspect of target marketing. Typically, a user performs several activities related to a particular domain, and the outcomes of these activities indicate the extent of liking/disliking that resulted on account of these activities. Further, many of these activities are performed on a routine basis. The problem of user likes modeling is to analyze these various activities performed by the user and the solution is to arrive at a likes/dislikes model of the user. Such a likes/dislikes model helps in, for example, ad targeting in the context of TV viewing and cross-selling in the case of mobile services.
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