摘要 |
A rating option can be provided within a user interface. The rating option can permit an interface user to provide a quantitative indication regarding an option of whether a profile detailing identification data for an on-line entity is accurate. Rating input can be received using the rating option from a set of raters. An identity score that indicates a confidence level that the profile data of an on-line entity is accurate can be calculated based at least in part upon the rating input from the set of raters. In various embodiments, the identity score can also be based at least in part upon self-verification information provided by the on-line entity and information provided by one or more identity authorities. An authenticity rating based upon the calculated identity score can be presented to communicators able to interact on-line with the on-line entity. |