| 摘要 |
A computer implemented method is provided for generating audience information for a population. The method includes the steps of recording reference media consumption information for a plurality of reference panel elements, recording mass media consumption information for a plurality of mass panel elements and determining a correspondence between portions for reference panel of the reference and mass media consumption information obtained. Said correspondence is used to link at least one of the reference panel elements to at least one of the mass panel elements in order to define a session including media consumption information recorded for the linked reference and mass panel elements and to define audience information for the population therefrom. |
