发明名称 REAL-TIME DISTRIBUTION OF TARGETED ADVERTISEMENT AND SPONSORED CONTENT
摘要 A method and system for serving advertisement or sponsored content information is provided. The method employed by the system may include receiving a request to communicate advertisement or sponsored content information to ad serving devices that match a selection criteria, locating ad serving devices that match the received selection criteria, and serving advertisements or sponsored content information to located ad serving devices. Economic terms associated with the ad serving devices may also be received. Advertisers may be charged and the revenue generated distributed among a carrier network owner, ad serving device owners, and/or the owner of the ad serving system. A request to display the advertisement or sponsored content information and instructions for displaying the advertisement or sponsored content information may be communicated to individuals in control of the ad serving devices and an acceptance of the request to display the advertisement may be received.
申请公布号 US2010114697(A1) 申请公布日期 2010.05.06
申请号 US20080264520 申请日期 2008.11.04
申请人 YAHOO! INC. 发明人 ATHSANI ATHELLINA;DAVIS MARC;BOERRIES MARCO;KALABOUKIS CHRIS;O'SULLIVAN JOSEPH;HIGGINS CHRIS W.;PARETTI CHRISTOPHER T.;OTT, IV EDWARD STANLEY;PRESSWALA IRFAN
分类号 G06Q30/00;G06Q40/00 主分类号 G06Q30/00
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