| 摘要 |
Disclosed are methods, computer-program products, and systems for running a promotional campaign across a plurality of rewards programs offered by rewards-program owners. Each rewards program is associated with a rewards currency. In such a method, transactions of members of the rewards programs are monitored to identify a subset of members that performed a desired action. Then, the rewards currency of respective rewards programs is distributed to respective rewards-program owners for the subset of members that performed the desired action.
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