DYNAMIC IN-PAGE ADVERTISING

摘要

Advertisements displayed in a web page are enabled to be changed as a context of the web page changes without reloading the web page. One or more displayed advertisements on a web page may be replaced with one or more alternative advertisements. Selection of the alternative advertisements is triggered based on the occurrence of one or more events that cause a change in a context of the web page. The display of the alternative advertisements is performed dynamically, without the web page needing to be reloaded.