METHOD AND APPARATUS FOR RECOMMENDING CONTENT ITEMS

摘要

A recommendation apparatus comprises a monitoring processor which monitors the presentation of content items. A sample processor determines preference data for different content items by performing the steps of determining a preference value for a content item presented by the presentation unit in response to a first duration for a first section of the content item being presented relative to a total duration of the content item, and if the first duration is less than the total duration, determining if a second section of the content item not being presented corresponds to at least one of an end section and a begin section of the content item; and if so determining a confidence value for the preference value in response to a second duration of the second section. The preference data is used as training data for determining a user preference model which is then used to generate recommendations.