An aqueous pigmented coating composition comprising
film-forming particulate polymeric binder and non-film forming particulate material in amounts providing a PVC of from 75 to 90%
wherein the non-film forming material calculated on the total volume solids comprises
a) opacifying pigment particles comprising
i) from 2 to 8% TiO 2
ii) from 5 to 15% hollow polymeric spherical particles and
b) non-opacifying extender particles comprising
i) from 10 to 40% calcium magnesium carbonate
ii) from 10 to 25% calcium carbonate
iii) from 5 to 20 % talc
and wherein the composition is free of pigmented vesiculated polymer beads.
