DYNAMIC GEO-LOCATION PARAMETER FOR DETERMINING IMPACT OF ONLINE BEHAVIOR ON OFFLINE SALES

摘要

PROBLEM TO BE SOLVED: To provide a method for accurately capturing an impact of online marketing effort on offline sales.

SOLUTION: Online behavior of users related to a product is captured. Offline sales for the product is also captured. Geo-location parameters are also determined for the captured online and offline data. Using the geo-location parameters and captured data for the product, a smallest geo-location parameter of statistical significance for estimating an impact of the online behavior on offline sales is determined.

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