发明名称 |
ADVERTISEMENT METHOD AND SYSTEM FOR DISPLAYING OPTIMUM TITLE AND DESCRIPTION BY ANALYZING CLICK STATISTICS |
摘要 |
Provided is an advertising method and system for displaying optimal advertising content, the method including the steps of: maintaining an advertisement database that includes a plurality of advertising contents associated with a targeted site; randomly rolling and displaying the plurality of advertising contents associated with the targeted site by referring to the advertisement database, when displaying the targeted site as a search result; analyzing click statistics information associated with each of the randomly displayed advertising contents; and determining the optimal advertising content associated with the targeted site based on the analyzed click statistics information.
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申请公布号 |
US2010106594(A1) |
申请公布日期 |
2010.04.29 |
申请号 |
US20080530260 |
申请日期 |
2008.01.30 |
申请人 |
NHN BUSINESS PLATFORM CORPORATION |
发明人 |
SONG KI HO;KIM BYOUNGHAK;KIM MINUK |
分类号 |
G06F17/30;G06Q30/00 |
主分类号 |
G06F17/30 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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