| 摘要 |
<p>APPARATUS AND METHOD FOR RENDERING ADVERTISING CONTENTS ON A MOBILE COMMUNICATION DEIVCE An is disclosed. The method includes embedding a set of advertising contents provided by one or more advertisers in a memory at the time of manufacture of the mobile communication device. The method then detects one or more user activities with the mobile communication device, a user location and one or more alerts associated with the mobile communication device. Thereafter, the method identifies one or more advertising contents from the set of advertising contents in response to detecting the user activity on the mobile communication device, the user location and the at least one alert associated with the mobile communication device. Subsequently, the method renders the one or more advertising contents on the mobile communication device.</p> |
