DYNAMIC GEO-LOCATION PARAMETER FOR DETERMINING AN IMPACT OF ONLINE BEHAVIOR ON OFFLINE SALES

摘要

PURPOSE: A dynamic geo-location parameter for determining an impact of online behavior on offline sales is provided to capture offline sales of a product and determine a geo-location parameter about the captured online data and offline data. CONSTITUTION: A data storage device stores online behavior data and offline sale data about a product. A dynamic localization module(205) determines a minimum geo-location parameter. The minimum geo-location parameter presumes the influence of the online behavior on offline sales of the product. An integrated module(206) merges the stored online behavior data with offline sale data.