COMPUTER IMPLEMENTED WEBSITE USAGE MEASURING SYSTEMS, METHODS AND APPARATUS

摘要

Systems, methods and apparatus for computer implemented tracking are disclosed. A system (100) for measuring usage of one or more websites provided over a communications network (104) comprises one or more computing devices (102) in communication with the communications network for viewing one or more websites provided by publisher servers (106) coupled to be in communication with the communications network (104). A server (108) is in communication with the communications network for providing computer implemented program code components that are common across all webpages and websites for which at least one cookie is generated to the computing devices (102) to cause a shared object stored in the computing device to generate at least one first party cookie and/or a third party cookie and optionally further afford the ability to launch or suppress user survey functionality capable of aggregating demographic data across a plurality of websites.