DEVICE AND METHOD FOR ANALYZING ADVERTISEMENT, DEVICE AND METHOD FOR GENERATING ADVERTISEMENT INFORMATION, AND PROGRAMS FOR ADVERTISEMENT ANALYSIS AND ADVERTISEMENT INFORMATION GENERATION

摘要

PROBLEM TO BE SOLVED: To provide an advertisement analysis device and the like which enable analysis results to be reflected on later advertisement generation by analyzing advertisement elements which are more easily presented to consumers and are effective.

SOLUTION: The advertisement analysis device includes: a database DB for storing advertisement data including identification information for discrimination from other advertisement information for each advertisement element being an advertisement medium; an interface part 23 for receiving image data transmitted from a consumer who has viewed an advertisement corresponding to advertisement data and including identification information corresponding to the advertisement; a CPU 22 for extracting the identification information from the received image data and specifying the advertisement element of the advertisement corresponding to the received image data on the basis of the identification information; a database DB for storing a combination of the specified advertisement element and advertisement data equivalent to the presented advertisement; and the CPU 22 for analyzing a relation between the advertisement data and the advertisement element by using stored information.

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