| 摘要 |
The invention relates to a node and to a method, in a telecommunications system, for selecting one of a plurality of contents, such as advertisement, for use in a mobile user device. The node comprises an access module, for accessing mobile user information corresponding to criteria relative to the plurality of contents which are contained in a memory. The node also comprises a processing module for selecting the content for use in the mobile user device based on a total score calculated for each content of the plurality of contents, the total score of each content being calculated by adding correspondence scores calculated between each criterion and the mobile user information corresponding to each criterion.
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