发明名称 |
GENERATING REACH AND FREQUENCY DATA FOR TELEVISION ADVERTISEMENTS |
摘要 |
<p>Television reporting records are accessed and processed to generate frequency specific reach values and device frequencies for creatives (e.g., television advertisements). The device frequencies indicating the number of times a creative was presented by use of a particular viewing device. The frequency specific reach values indicating the number of unique viewing devices that were used to present the creative a specified number of times. Estimating frequency specific reach values and device frequencies for a creative for a viewing population. The estimated frequency specific reach values and device frequencies for the viewing population are based on known viewing pattern data for multiple creative airings from a sample of the viewing population (e.g., a subset of the viewing population) and estimated viewing pattern data for the airings for the viewing population.</p> |
申请公布号 |
WO2010042527(A1) |
申请公布日期 |
2010.04.15 |
申请号 |
WO2009US59708 |
申请日期 |
2009.10.06 |
申请人 |
GOOGLE INC.;HAWKINS, JOHN ALASTAIR;ROWE, SIMON M. |
发明人 |
HAWKINS, JOHN ALASTAIR;ROWE, SIMON M. |
分类号 |
H04H20/10;H04H60/66;H04N7/16 |
主分类号 |
H04H20/10 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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