CUSTOMER STATE ESTIMATION SYSTEM, CUSTOMER STATE ESTIMATION METHOD, AND CUSTOMER STATE ESTIMATION PROGRAM

摘要

PROBLEM TO BE SOLVED: To provide a customer state estimation system for estimating a variety of customer states related to purchase of a product or service.

SOLUTION: An initial customer state estimating means 103 estimates a customer state of the customer in a customer state estimation period according to final sales data during the customer state estimation period. A label predicting means 104 generates prediction data in which a sales condition is associated with a sale label or a non-sale label from the sales data during the customer state estimation period of the customer whose state is undecided by the initial customer state estimating means 103 and predicts a label from the sales condition for each individual sales included in the prediction data. A customer state estimating means 105 estimates the customer state of the customer during the customer state estimation period from the label included in the prediction data and a prediction result predicted by the prediction data and a classifier.

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