METHODS AND APPARATUSES FOR USE WITH A DATA ACCESS DEVICE AND AN OPTICAL DISC IN AN ELECTRONIC ENTERTAINMENT

摘要

Methods and apparatuses are provided, which may be implemented using an optical disc and a data access device such as, e.g., an optical disc player device. The optical disc may include content information, such as, video data, audio data, and advertisement data. The advertisement data may be associated with at least one product and/or service that is not adapted for use by the optical disc player device. The optical disc may include instructional information to adapt the optical disc player device to access user input data identifying user contact information and at least one advertisement selection, and to initiate transmission of an information request associated with at least one product and/or service associated with advertisement selection and/or advertisement data. The information request may include user contact information and may be adapted for use by at least one information delivery system which may initiate subsequent user contact without using the optical disc player device.