| 摘要 |
A user initiates a request for program content to a cable services provider by providing a token authorizing the user to receive program content that otherwise would not be available. Typically, the token is provided to the user by a third party promoter. The token indicates a token code that the user provides to the cable provider, which authorizes the user to view a program. The promoter can offer tokens, which can be provided to the viewer in conjunction with purchasing a product, entering a contest, etc., as an incentive to purchase the product or enter the contest in order to receive the token. The cable service provider typically has, or can obtain the program content available for downloading to the viewer, and uses the information on the token to retrieve a digital license, which is provided to the viewer's set top box, allowing viewing of the program content.
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