| 摘要 |
Scores are maintained usable by a behavioral targeting service for providing personalized content, such as advertisements. Event indications are processed, wherein the event indications being processed are indicative of user interaction generally with at least one online. It is determined, based at least in part on detected events (usable for scoring), scoring data indicative of user behavior relative to the at least one online service for each of a plurality of targeting categories. This includes updating the scoring data based on additional event indications being detected as being usable for generating scoring data for behavioral targeting. The updated scoring data is caused to be provided to the data store accessible to the behavioral targeting service when it has been determined that the updated scoring data will change the operation of the behavioral targeting service with respect to personalized content that would be served based on the updated scoring data.
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