APPARATUS, METHOD, AND MANUFACTURE FOR MANAGING SCALABLE AND TRACEABLE EXCHANGES OF CONTENT BETWEEN ADVERTISERS AND PUBLISHERS FOR MOBILE DEVICES

摘要

A service exchange is provided. The service exchange receives text messages (such as SMS messages), such as search queries sent by a user to the service exchange, or a text message sent from the user to another user. The service exchange determines service providers most relevant to the user, and provides the information related to the most relevant service providers to the user, including, for each relevant service provider provided to the user, a dynamically assigned, obfuscated phone number for contacting the service provider.