METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT USING OPENING BID PRICE

摘要

Disclosed are a method and a system for providing an advertisement using an opening bid price. The advertisement providing method comprises: a step of determining an opening bid per keyword based on both the cost per minimum click of a keyword and the expected number of clicks on the keyword; a step of determining a display area for the advertiser's advertisement based on a bid price per unit time inputted by the advertiser; and a step for providing the advertiser's advertisement on the display area, wherein the bid price per unit time has a value equal to or larger than the opening bid price per keyword.