| 摘要 |
<p><P>PROBLEM TO BE SOLVED: To determine whether or not Web advertisements are actually viewed, and measure the time that the Web advertisements are viewed. <P>SOLUTION: A window including advertisements is displayed on a monitor 11. A URL of an advertisement site in the window, the position of the window, the size of the window, the position of a scroll bar, and information showing whether or not the window is active are stored in a window information table. The position of the advertisement in the window, and the size and content of the advertisements are stored in the advertisement site information table. The image of the face of a user is acquired, and the direction of the line of sight of the user is detected (step S3). Whether or not any advertisement exists on the line of sight is decided based on the direction of the line of sight detected in the step S3 and the display region of the advertisements determined based on various tables. When it is decided that an advertisement exists on the line of sight, an advertisement viewing time is measured, and stored in the advertisement viewing information table (step S4). <P>COPYRIGHT: (C)2010,JPO&INPIT</p> |
