| 摘要 |
Method and system are disclosed to render targeted advertisement to a user by employing a television terminal, which is connected to an advertising server through a computing device. Furthermore, a remote control integrated with a sensory system that senses the user's action of holding the device is disclosed. A signal is sent to the computing device connected to the television terminal when the user is holding the remote controller. The computing device then switches on the terminal and sends an advertisement for displaying on the screen of the terminal. After receiving the user's selection of a TV channel, the programming replaces the displayed advertisement while the displayed message is moved into a “picture-in-picture” with a smaller display window. The user may select the advertisement in the window for further reviewing of more detailed information in a video/audio format. The window and displayed advertisement is removed from the screen after a predetermined period of time if the user is not intrigued by the message. Various embodiments of the sensory systems have been disclosed. In another embodiment, the remote control has the capability to collect biometrical data of the user. The data is sent to the computing device for further analysis to identify a specific user from a group. Targeted advertisements are then delivered based upon the determined user's identity.
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