INSERTING ADVERTISEMENTS IN CONNECTION WITH USER-CREATED CONTENT

摘要

An advantageous way of inserting an advertisement in connection with content created by a user is disclosed. The invention comprises detecting (102) one or more dramatic moments in the content when a viewer's attention is substantially high, and inserting (104) the advertisement when at least one of the detected dramatic moments occurs. The invention can assist advertisers to promote their advertisements employing the user- created content.