UCC OFFER SERVER CAPABLE OF UTILIZING POPULARITY UCC BY ADVERTISING MEDIA AND METHOD THEREOF

摘要

PURPOSE: A UCC(User Created Content) providing server using popular UCC as an advertisement medium and a method thereof are provided to perform real-time or non real-time auctions between advertisers, thereby offering suitable compensation to popular UCC providers. CONSTITUTION: A UCC providing server(10) selects popular UCC provided from UCC providers(6). The UCC providing server transmits auction condition information, including information about the selected popular UCC, to computers. The UCC providing server selects one among a plurality of advertisers as a successful bidder.