| 摘要 |
Methods and apparatus to create modeling groups for use in trade promotion response models are disclosed. An example computer implemented method to generate a modeling group for use in a trade promotion response model includes generating products groups, each of which includes one or more product codes corresponding to substantially similar products; generating advertisement identifiers, each of which corresponds to an advertisement and one or more product codes associated with one or more products in the advertisement; selecting a first product group from the product groups; selecting one of the advertisement identifiers corresponding to one or more product codes that are also in the first product group; and generating a modeling group for a trade promotion response model by grouping together ones of the product groups that include the product codes corresponding to the selected one of the advertisement identifiers.
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