METHOD, EQUIPMENT AND SYSTEM FOR IMPLEMENTING ADVERTISING IN AN IPTV

摘要

A method for implementing advertising in a network television is provided. It involves: obtaining network television service state information of a user; selecting the matching network advertising information for the user, based on the network television service state information obtained; controlling the transmission of network advertising, based on the network advertising information selected. Correspondingly, an advertising service control function entity and advertising service system are provided.