| 摘要 |
PURPOSE: A method for providing an advertisement in an interactive service is provided to efficiently supply an advertisement without respect to a type of an interactive service or a type of platform. CONSTITUTION: A broadcasting receiving terminal generates an advertisement component in which a setting value corresponding to a fixed interactive service is defined(S812,S814). The broadcasting receiving terminal operates the advertisement component in which the setting value is defined when the interactive service starts(S816). The broadcasting receiving terminal outputs advertisement data in the interactive service according to the setting value(S818). The setting value includes at least one of a location and a size of an advertisement area, an advertisement type and key event information included in each menu of the interactive service. |
