| 摘要 |
A method of creating an advertising campaign of the ‘Treasure Hunt’ variety which has the appearance of a sweepstakes is disclosed. The method is unique in that unlike a sweepstakes, no element of chance is involved and all participants are winners. In operation, individually identifiable entry certificates, coupons or other tokens are distributed to a target audience universe through any of several means such as direct mail, inclusion in printed periodicals or via on-line distribution. Recipients are advised that their entry form is definitely a winner at one of a number of participating business locations which are geographically proximate or otherwise accessible to the recipient. Each participating business is supplied with a list of the identification data of the distributed entry certificates which are winners at their location, and various levels of prizes may be awarded.
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