SYSTEM AND METHOD FOR PROVIDING SERVICE OR ADDING BENEFIT TO SOCIAL NETWORKS

摘要

A system and method for enhancing the revenue and/or efficiency of a network service is disclosed. The system constructs a graph of a social network in which users are capable of two-way communication with other users, the network service provider, or other entities such as advertisers. Using such methods as social VIP ranking, the system is capable of performing a variety of analyses, the results of which provide the network service provider insights on how to best perform such tasks as monitoring and enhancing campaign effectiveness, identify fraud, optimize resource allocation and ensure the quality of network management.