| 摘要 |
A system and related methods used by an organization to collect, manage, analyze and act on data (i.e., manage“customer value creation”or“CVC”) from customers. The system may be used by organizations without depending on consultants to manage customer value creation. The system comprises an integrated dataset and schema, termed“Customer Value Creation Data,”which comprises three data types: Differential Value Proposition; Demand Influence; and Opportunities. Differential Value Proposition is the ability of the organization's products and services to positively impact their customer's bottom line relative to the organization's competitors. The ability to create a DVP can be correlated to the investments and strategies made by the organization on an ongoing basis. The connection between an organization's investments and strategies, and their customer's bottom line, comprises three parts: the investments and strategies that an organization makes (Value Attributes); the relative importance or impact each investment or strategy has on a customer's bottom line (Value Attribute Scores); and the combined, quantified economic or financial impact that all the Value Attributes have on a customer's bottom line or profitability (Differential Value Proposition Percentage, or“DVP %”). The system may be embodied in a computer program that implements modules in the appropriate order, collects and stores relevant data, and perform necessary calculations. The program may be run through an Internet web browser.
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