发明名称 SYSTEM AND METHOD FOR INCORPORATING MULTIMEDIA CONTENT INTO A MESSAGE HANDLED BY A MOBILE DEVICE
摘要 Multimedia content can be incorporated into a message handled by a mobile device with minimum invasiveness by utilizing linking mechanisms that are visually identifiable with certain content and can reveal the multimedia content, e.g. an advertisement, upon selection. This may be done by examining content in the message handled by a mobile device and matching portions of the message with predetermined criteria such as keywords or phrases. Upon finding matches, corresponding multimedia content is associated with a respective portion of the message content and access to the multimedia content is enabled through selection of a linking mechanism that is visually identifiable with the respective portion of the message. The message is modified to include such linking mechanisms such that upon viewing the modified message, a user may reveal the multimedia content by selecting the linking mechanism.
申请公布号 US2010041422(A1) 申请公布日期 2010.02.18
申请号 US20090507355 申请日期 2009.07.22
申请人 RESEARCH IN MOTION LIMITED 发明人 WORMALD CHRISTOPHER R.;MALLICK MARTYN HENRI;BALSILLIE JAMES LAURENCE
分类号 H04W4/00 主分类号 H04W4/00
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