DETERMINING AUDIENCE RESPONSE TO BROADCAST CONTENT

摘要

Audience response to broadcast content can be gauged by determining how many audience members switched stations while particular programs were broadcast. Data indicating audience members' media consumption can be analyzed to determine the number of times audience members tuned to a station or tuned away from the station. Data related to media content broadcast on particular stations can be analyzed to determine what content was being broadcast at times corresponding to the times audience members switched stations. Performance factors can be assigned to particular programs based on this analysis. Determining how many audience members switched during any one program may include retrieving event records, each of which can represent an audience member that was tuned to a particular media station during a time a particular program was being aired.