METHOD AND SYSTEM FOR OFFERING ADVERTISEMENT USING LIMITS AND BIDDING PRICE

摘要

PURPOSE: A method and a system for offering an advertisement by using limits and a bidding price are provided to collect various advertisers through one advertisement product by enabling sales in a bid-based auction manner of a rest advertisement slot. CONSTITUTION: At least one advertiser for an advertisement slot is confirmed(S210). An effective price depending on time is determined for the advertisement slot(S221). The minimum biding price for the advertisement slot is determined based on the effective price(S221), and the advertiser for the rest advertisement slot is confirmed according on the input biding price based on the minimum bid price(S222). The advertisement of the advertiser is displayed through the corresponding advertisement slot(S230).