发明名称 ANALYSIS OF MARKETING AND ENTERTAINMENT EFFECTIVENESS
摘要 <p>Central nervous system, autonomic nervous system, and effector data is measured and analyzed to determine the effectiveness of marketing and entertainment stimuli. A data collection mechanism including multiple modalities such as Electroencephalography (EEG), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data. The response data is enhanced using intra-modality response synthesis and/or a cross-modality response synthesis. nse synthesis.</p>
申请公布号 KR20100016002(A) 申请公布日期 2010.02.12
申请号 KR20097022551 申请日期 2008.03.26
申请人 NEUROFOCUS, INC. 发明人 PRADEEP ANANTHA;KNIGHT ROBERT T.;GURUMOORTHY RAMACHANDRAN
分类号 G06F17/40;G06F19/00 主分类号 G06F17/40
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