摘要 |
<P>PROBLEM TO BE SOLVED: To provide a new and improved attribute propagation system and marketing information collection system capable of coping with a change in an attribute and improving the accuracy of the attribute. <P>SOLUTION: This marketing information collection system includes a position detection system 100 which detects the position of a person tag 101, a residence time calculation part 110 which calculates the residence time of the person tag 101 residing in a specific area based on the current position of the person tag 101 and the past position, an attribute calculation part 111 which calculates the attribute of a customer corresponding to the person tag 101 and the attribute of the area based on the residence time, and a customer attribute table 123 and an area attribute table 124 on which the attribute of the customer and the attribute of the area are recorded. <P>COPYRIGHT: (C)2010,JPO&INPIT |