ANALYZING METHOD OF VIEWER'S RESPONSE FOR INTERACTIVE TV SYSTEM

摘要

PURPOSE: An analyzing method of viewers response for interactive TV system are provided to recognize and analyze a viewers operation instruction inputted in a play process of a contents program to a viewers response about the contents program, thereby effectively providing a high quality interactive TV service. CONSTITUTION: The first contents program received from a server is played in a client(S11). In the play process of the first contents program, a operation instruction is inputted to the client(S12). Program response analysis information about the first contents program is generated based on the operation instruction and transmitted to the server(S16). The server analyzes a viewers response about the first contents program based on Program response analysis information and store it(S22).